Do you know which places have been the most popular this summer?
The tourism sector has been one of the most affected by the pandemic. However, it is also one of the best recovering, thanks, among other things, to technological advances such as artificial intelligence and machine learning that allow it to reinvent itself and adjust to new consumer demand.
The key to reactivation is to offer personalized experiences, which allow the customer a more direct and agile relationship with the tourist operator, as well as more authentic and genuine experiences.
Diskover has broken into the tourism sector by combining technology and high quality content (historical, cultural, natural and urban ) in an app that (re)discovers to travelers everything that is around them, in an intelligent way and ordered by interests, just as a travel companion would, but digitally, and at your own pace.
Deseasonalize and decentralize: how to centrifuge tourist flows
The Diskover Catalonia app, which is part of the travel tech market, is a digital travel companion, which leads you through all the corners of the country, highlighting data and heritage that, on many occasions, are not they have not even been published on the internet.
Thanks to this technology, Diskover has been able to extract the heat map of more than four million points of interest seen by fifty thousand travelers, in what can be seen as the company’s goal to help distribute flows to the whole country, is a reality, given the equitable distribution of travelers’ interest in all the Catalan regions.
Although in general, the high season is considered to be from April 1 to October 31, the strongest months in Catalonia in terms of the movement of people (both foreign visitors and local residents) and for the increase in employment in hotel establishments, campsites and rural houses, are the months of June, July and August. That is why we wanted to analyze this period through the knowledge base generated in Diskover and extract the most relevant statistics for the tourism sector.
THE 3 MOST VISITED PLACES THIS SUMMER *
- La cala S’Alguer (Costa Brava)
- The major holiday of Gràcia district
- El Gorg d’en Fitó, Sant Feliu del Racó
They are followed by Godmar Castle in Badalona, the selfie route of Sabadell and the Festival Altaveu de Sant Boi, as the 4th, 5th and 6th most visited Diskover sites in Catalonia this summer.
